VK PREMIUM provides a 360⁰ situational review of product portfolio marketing mix and all aspects of sales management, to :

• a) propose actionable sales and marketing plans that will radically improve top-line growth
• b) assist in the implementation phase.

Indicative services

• Market Entry Study
• Brand Portfolio Strategy Development
• Pack-price optimization
• Marketing Operational Plan
• Go-to-market
• Commercial Policy
• Salesforce Key Performance Indicators
• In-store execution (Modern vs Traditional Trade)
• Merchandising